Introduction to Part 1

“Fashion always combines a taste for imitation and a taste for change, conformism and individualism, an aspiration to melt into a social group and a desire to stand out, if only in the small details”. [SIM 03]

“It is thus important to study the nature of the final clientele’s expectations and their criteria for evaluating the quality of the service”. [ROU 03]

“Technologies […] not only produce instruments that transform our lives, they modify the reality around us, reorganize social life, the movement of which has been racing since the Industrial Revolution”. [KLE 11]

“Technology is then the projection or rather reflection surface on which an image appears, the characteristics of which send their image back to the human genius, to the development of sciences whose machines and processes are applications, to a socio-economic organization that determines its risks, even to the accomplishment of a fate sealed by a metaphysical ‘choice’ that founds the identity of the West”. [TIN 94]

“We learn from laws and the way of speaking about our slaves to better manage them. And thus, without even noticing it, we renounce our human qualities, our own laws. We dehumanize ourselves, we adopt the style of our technical slaves”. [GHE 74]

“Arthur Koestler was not far off when he described the behavior of certain scientific creators in comparing them to sleep-walkers, stumbling over major discoveries. But it is still necessary for the moment to be favorable and the mind ...

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