1) To respond to the following questions:
– What is Big Data?
– Why “Big” and why “Big” now?
– What is Smart Data?
– What is the relationship between them?
2) To compare the relationship between Big Data and its value for business (Smart Data) in a connected world where information technologies are perpetually evolving: several billion people connect to the internet and exchange information in a constant flow every day; objects will be connected to software agents in increasing numbers and we will delegate many supervision tasks to them, etc., thereby causing the number of data flows that need to be processed to rise exponentially, while also creating opportunities for people who understand how the data works. Information technologies will become a medium for new services such as domotics (managing your home online), medical telediagnosis (using online analysis tools), or personalized marketing (sending the right message to the right customer in the right context in real-time) and many others.
3) To use a didactic, progressive approach that provides concrete examples. Driven by a strong desire to demystify the subject, we will discuss the concepts supporting this move forward and will avoid the use of extremely technical language (though it is impossible to avoid completely).
4) To understand why the applications of Big Data and Smart Data are a reality, and not merely a new “buzz word” passed on from players in the computer industry (and more specifically ...