To be an effective leader, you will sometimes have to take a stand on issues—issues that in the past you either could avoid or did not have to think about. You will have to apply your communication skills in a number of possibly uncomfortable and tense situations that include confronting poor performance, resolving conflicts, negotiating agreements, and other, similar situations. We have already covered a number of techniques and approaches you could use for these situations. In this chapter, we explore assertive communication—a powerful communication approach that fits a wide range of situations.

We define assertive communication as communication approaches that state your case or perspective ...

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