Introduction

This is the book I wish I had had twenty years ago, when I first started working with computer graphics. Back then, it didn’t take long to realize that as soon as I put anything down on the page, I was acting as a production manager in addition to the designer or layout person. Just defining a color meant I needed to understand what the requirements were for color separations. Working with a photograph required an understanding of that strange concept called resolution. And then there were all those questions about the difference between RGB and CMYK colors.

During my years in advertising, I relied on the book, Pocket Pal, A Graphic Arts Production Handbook, published by the International Paper Corporation. The book was given out for ...

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