Library of Congress Number: 2004111943

  • Publisher: Tim Moore

  • Executive Editor: Jim Boyd

  • Editorial Assistant: Richard Winkler

  • Development Editor: Russ Hall

  • Marketing Manager: Martin Litkowski

  • International Marketing Manager: Tim Galligan

  • Cover Designer: Chuti Prasertsith

  • Managing Editor: Gina Kanouse

  • Senior Project Editor: Kristy Hart

  • Copy Editor: Krista Hansing

  • Senior Indexer: Cheryl Lenser

  • Senior Compositor: Gloria Schurick

  • Manufacturing Buyer: Dan Uhrig

© 2005 by Pearson Education, Inc.Publishing as Financial Times Prentice HallUpper Saddle River, New Jersey 07458

Financial Times Prentice Hall offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and ...

Get From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.