Praise for
FROM IMPRESSED TO OBSESSED
“From Impressed to Obsessed is an enlightening read. Excellence is never an accident, and Jon Picoult brilliantly pulls the curtain back to reveal how great companies inspire customer loyalty. If you endeavor to be the rare business that customers find magnetic or even magical, then this is the book for you.”
—Horst Schulze, cofounder and former President and COO, The Ritz-Carlton Hotel Company
“What a great, insightful, practical book! With his 12 Principles, Jon Picoult gives us an incredibly thoughtful and actionable guide to delivering lifelong fans, which is the dream of any business.”
—Hubert Joly, former Chairman and CEO, Best Buy
“From Impressed to Obsessed is one of the few books that made me look ...
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