From Me to We: Why commercial collaboration will future-proof business, leaders and personal success

chapter 2 Change is opportunity

The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.

— George Bernard Shaw, playwright

The evolution that we are witnessing in society — and, more specifically, business society — is naturally demanding change. There is an ongoing war between the need for stability and the need for growth. It is up to each of us, as leaders and business owners, to actively listen to the demands of this society and evolve how we operate accordingly so that what we do aligns with — and leads — the new paradigm.

We live in a highly connected world. The constant transformations happening on both a domestic and ...