From Me to We: Why commercial collaboration will future-proof business, leaders and personal success

chapter 6 ReConnect Principle 1 —  Be brave

To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.

— Simon Sinek, author of Start with Why and Leaders Eat Last

Commercial collaboration requires us to be brave, to step up and have the courageous conversations that drive change.

Instinct in the workplace is a funny thing. Some people are naturally able to give 100 per cent all the time, irrespective of their position within a company, and irrespective of the company they are working for. They have an intrinsic ability to put the best of themselves forward — sometimes knowing full well that this will ...