“Take the first step in faith. You don’t have to see the whole staircase, just take the first step.”
~Martin Luther King, Jr., Civil Rights Leader
Pat yourself on the back! You’ve taken the first step by deciding that you have what it takes to make the world a better place. Your passion is the key ingredient—the actual dynamite to ignite a social revolution. You needn’t have all of the answers, but it is time to start using your business and marketing savvy in the second step.
As a social entrepreneur, you can envision the benefits that a thorough situation analysis will provide at this point. This is the stage in which you attempt to organize your ideas and really narrow down your business objectives. ...