From Science 2.0 to Pharma 3.0

Table of Contents

1. Cover image
2. Title page
3. Table of Contents
4. Copyright
5. List of figures
6. List of abbreviations
7. Acknowledgements
8. About the authors
9. Introduction
10. Part 1: From Science 2.0 (2000–2010) …
    1. Introduction
    2. Chapter 1: The Web 2.0 revolution and the promise of Science 2.0
       1. Abstract:
       2. The web as a platform: web services, the cloud and the app
       3. Harnessing collective intelligence
       4. Data as the ‘next Intel Inside’
    3. Chapter 2: The state of Science 2.0
       1. Abstract:
       2. A reluctance to change
       3. Scepticism about the promise of Science 2.0
       4. The lack of a supportive environment
       5. Conclusion
11. Part 2: … and Pharma 2.0 …
    1. Introduction
    2. Chapter 3: Health 2.0 and beyond
       1. Abstract:
       2. 2.0 becomes social media
       3. Big promises: is there a pot of gold?
       4. Leading Health 2.0 and social media sites and applications
    3. Chapter 4: The digital pharma industry
       1. Abstract:
       2. The pharma industry adopts …
       3. The pharma industry watches …
       4. The pharma industry remains cautious: the dark face of SoMe
12. Part 3: … to Pharma 3.0 (2010–)
    1. Introduction
    2. Chapter 5: The semantic search in life sciences
       1. Abstract:
       2. Semantic? What’s this?
       3. What do researchers expect?
       4. A survey of biomedical semantic interfaces
       5. The future will be semantic
       6. The semantic for pharmas
    3. Chapter 6: Enterprise 2.0 and Web 3.0
       1. Abstract:
       2. Enterprise 2.0
       3. MS SharePoint 2010
       4. And the next revolutions are?
       5. Conclusion
    4. Chapter 7: The next 3.0
       1. Abstract:
       2. Science 3.0
       3. Pharma 3.0
       4. Big STM 3.0
13. Conclusion
14. References
15. Index