Health 2.0 and beyond

Denise Silber


This chapter provides a basic framework for understanding how Web 2.0 and social media are developing in healthcare. The author defines frequently used terms and concepts and presents key players per category.

Key words



Health 2.0

health apps

healthcare social media

Medicine 2.0

mobile apps

online patient communities

participatory medicine

personal health records

shared decision making

social media

Web 2.0

2.0 becomes social media

In a new field, the use of terminology is always unstable. Google Trends confirms that the expression ‘social media’ overtook ‘Web 2.0’ by the end of 2009 in both search volume and news references.1 Through observation, we know that the term ‘healthcare ...

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