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From Science 2.0 to Pharma 3.0 by Denise Silber, David Stuart, Hervé Basset

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Introduction

On 22 December 2011, a search on Amazon’s website found 1953 books on ‘Web 2.0’ but only 24 for ‘Science 2.0’; a total of 85 books on ‘Web 3.0’ but no results for ‘Pharma 3.0’! Although these catchwords have become overused in magazines and web communication, very few readers are likely to be able to give clear definitions of these concepts in plain English. Many articles have appeared in the media, but nothing really exhaustive and nothing with enough perspective.

The original purpose of this book was to write down for the first time a clear and honest account of the state of Science 2.0.1 It appeared to me that since 2009, only a few years after ‘Science 2.0’ was coined for the first time, the term ‘social media’ had, slowly ...

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