© Michael Killen 2019
Michael KillenFrom Single to Scalehttps://doi.org/10.1007/978-1-4842-3814-1_8

8. Why Process Is the Key to Scale

Michael Killen1 
(1)
Honiton, UK
 

Process, systems, and protocols sound like very boring concepts. You got into business to be creative, solve problems, and help people! No one likes the idea of setting up processes or workflows. Even less, you especially hate the work of bookkeeping, answering e-mails, sending your newsletter, and social media posting. There are loads of activities that our businesses have to do that are in fact very dull. Frankly, they’re not high value either.

Posting to social media and e-mailing customers can definitely be outsourced to other people. The key to getting great results is writing up ...

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