CHAPTER 2

Stage One: Expertise

Building a Base

Life in the Vortex

Imagine that you are a marketing manager who just hired Sarah Richman, a recent college graduate, for a new position, one to improve the company’s social media presence. What impressed you most about her is the raw talent you saw—a mix of drive and intellect. So it comes as no surprise that after a couple of weeks on the job, Sarah wants to sit down with you to get your advice. She understands her role. That part she got from the interview process and your first meeting with her when she arrived. What she wants to understand is what you think she has to do to be successful. You tell her to “work hard, use her head, learn a lot, and do a good job.” It sounds good, but she tells ...

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