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From Vision to Exit: The Entrepreneur's Guide to Building and Selling a Business by Guy Rigby

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CHAPTER 17. Intellectual Property

“I find my greatest pleasure, and so my reward, in the work that precedes what the world calls success.”

— Thomas A. Edison, inventor

Buried treasure

As consumers, we give little thought to the origins of the products and services we buy. Familiarity, design, functionality and price drive our purchasing decisions, influencing what we buy, as well as where and how we buy it.

In practice, this process is full of intervention – it doesn’t happen on its own. In the beginning, the product or service has to be innovated and perfected. Then it has to be manufactured or developed. Later on, it has to be marketed, distributed and sold. The winners are the businesses – from designers, manufacturers, distributors, ...

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