CHAPTER 2

Getting Started: Envision What You Want

If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise.

Robert Fritz

Any creative process—and building your own business is definitely a ­creative process!—begins with vision.

If you are a rational, action-oriented person, you may be tempted to skip this chapter and go straight to the action steps, but as the Cheshire Cat famously said, “If you do not know where you are going, how will you know when you get there?” However, what is even more important is how will you know if what you are building is what you truly want?

Think of your business as your valuable contribution to the world. The purpose ...

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