That which cannot be measured cannot be achieved.
—Locke and Latham
By now you should have a picture of your skills and your business mission and at least a vague idea of the business you intend to build. If you have done the exercises in this book and at the end of each chapter with honest sincerity up to this point, you must be excited about the possibilities ahead of you. That is great! You need to keep your eyes on the horizon and the future to come, but you also need to keep your feet on the ground because now it is time to convert your personal vision and your business mission into a working business plan.
A business plan—as in having a plan for your business—begins with your clear ...