Given your mission and your business vision, how does your business make money?
This is not a simple question, but it is a very important question … critical actually. No doubt, your business vision includes a certain level of wealth and status for you, the creator, but what about the relationship of your business to the larger world? How does your business create value? What is the service your business provides? Why is it important to your customers and clients?
The focus of this chapter is on getting a clear picture of the relationship between your desire to make money and your desire to create a worthwhile business that contributes to your community.
When I first decided ...