Owning Your Business: Strategy and Objectives

Leadership is the capacity to translate vision into reality.

—Warren Bennis

Armed with a clear picture of your business model, you should now be ready to get quite clear about your intentions. As Commander of your business, you are in a position to know which outcomes are most urgently required to reduce the tension between your current reality and your vision. Your leadership task is to develop a strategy to realize your intentions.

Know the Territory

The standard tool for analyzing the territory you must conquer is the SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

It can be difficult to know just what opportunities and dangers lurk in the dark woods ...

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