Your SMART goals and objectives include measurements and your monetary goals include measurements as well. Anyone who is considering supporting your business with an investment will want to know your numbers. To monitor your progress, you need a system for keeping track of your measurements. The Revenue Model is a good place to start, but you also need a plan for moving your “actual number” (your current reality) closer to your forecast or goal number, and a plan for celebrating when you reach each milestone.
No matter the size or intention for your business, you will not succeed—at least not in any sustainable way—until you have put numbers to your success.
What You Know So Far
You know your ...