Praise for The Financial Times Essential Guide to Writing a Business Plan

‘Vaughan Evans provides a thorough yet practical guide to writing a business plan. I particularly like his emphasis on market demand and competitive analysis because often we entrepreneurs tend to go with our gut feel rather than proper analysis. Miscalculate these two critical areas and you will probably enter the wrong business. I have been there before and no matter how good your team or execution is, it will be an uphill battle to convince investors if those two areas aren’t compelling. Evans gets the priorities behind business planning right.’

Anthony Karibian, co-founder, Euroffice Ltd and XLN Telecom Ltd (both sold September 2010) and latest start-up, B. Online ...

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