5
Tracking competitive advantage
“If you don’t have a competitive advantage, don’t compete.”
Jack Welsh
In this chapter
- Rating competitive position
- Reviewing resources and capabilities
- Creating competitive advantage in a start-up
You have built the foundation of the strategy pyramid. The micro-economic context is set. Now you need to place your firm within that context.
You need to set out your firm’s competitive position and pinpoint your competitive advantage – for each main business segment. And track it over time.
You also need to do the same for all your main competitors. ...
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