Chapter 7

Shaping Context: How to Make Good Conduct Instinctive

In his bestselling masterpiece on decision making, Thinking, Fast and Slow, Nobel Prize winner Daniel Kahneman explores a dual-system view of the human mind. System 1, the fast-thinking part of our brain, makes instinctual decisions based on habits, emotions, and contextual reactions. System 2, the slow-thinking brain, chimes in to provide rational justifications when our instinctual responses are called into question, or to perform more deliberate tasks and calculations when System 1 isn’t able to act on autopilot.

For most of us, making a left turn when prompted by our car’s GPS is an instinctive task, effortlessly performed by our System 1 brain. For others—like young children, ...

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