4
Written Communication
Upon completion of this chapter, you should be able to:
Understand the basic difficulties in writing clearly, simply, and correctly.
Identify the different purposes of writing.
Learn to plan written communication by paying special attention to the needs and expectations of prospective readers.
Know the essential principles of effective written communication.
Write effective business letters, memos and reports.
THE ART OF WRITING
Writing is a mode of communicating a message for a specific purpose. It reveals one's ability to think clearly and to use language effectively. A manager is responsible for a variety of written communications, such, as replies to clients, enquires, memos recording agreements, proposals for contracts, ...
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