Preface
What is communication? Communication is what it does—bringing people together. How does it do it? By establishing a “commonness” among them. The message (verbally/non-verbally developed idea), the medium (carrier of the message), and the environment (surroundings in which the communication takes place) bring about this commonness, a situational relationship for a (common) purpose. That is how the authors would like to explain communis, the Latin origin of the word “communication”.
If, for an individual, communication is a social need, for an organization, it is the lifeblood. If we, as individuals, communicate for 70 per cent of our waking time, an organization communicates for 90 per cent of its working time. If individuals communicate ...