Industries have seen customer relationship management (CRM) become one of the most essential tools for business growth. Businesses have an interest in tracking their regular customers from the very beginning, offering them a better experience and attracting new customers. This interest led to the birth of the traditional CRM system.
Add to that the need to track vendors and partners, determine where the best relationships are in place, and find out what the most efficient way to collaborate with these other businesses is, and you can see how CRM becomes a rather complex endeavor.
Over time, it turned out that having such platforms hosted in house, while absolutely providing increased value, encountered new ...
