Digital Marketing Assessment Phase
After studying this chapter, you will be able to:
- Establish the need for a shift from traditional to digital marketing strategy and understand the key elements of the Assessment Phase of ASCOR Digital Marketing Framework
- Explain the four key internal analysis elements and application of underlying frameworks to support their analysis
- Underline the need for digital presence and explain how external and internal analysis components can help firms develop their high-level digital marketing objectives
- Apply a marketing review framework to monitor, control and revise digital marketing objectives
CASE STUDY Facebook India: Expanding the Network
Facebook, which stole the ...