O'Reilly logo

Fundamentals of Digital Marketing, 2/e by Puneet Bhatia

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 7

Digital Marketing Operations Set-up

LEARNING OBJECTIVES

After studying this chapter, you will be able to:

  • Explain the meaning of lead generation, lead nurturing and lead scoring for any digital marketing firm
  • Understand the basics of conversion marketing and landing page optimization techniques
  • Describe pre-planning activities for web development including site diagram, wireframe development, and define the basics of a web content management system
  • Analyze the other key elements—user experience, usability, interaction design and service quality

CASE STUDY LinkedIn India: Identity that Matters

It is rare to see a company, which began as an individual profiling portal, emerge as one of the top avenues for B2B marketing globally. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required