Chapter 7 Digital Marketing Operations Set-up - Fundamentals of Digital Marketing, 2/e [Book]

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CHAPTER 7

Digital Marketing Operations Set-up

LEARNING OBJECTIVES

After studying this chapter, you will be able to:

Explain the meaning of lead generation, lead nurturing and lead scoring for any digital marketing firm
Understand the basics of conversion marketing and landing page optimization techniques
Describe pre-planning activities for web development including site diagram, wireframe development, and define the basics of a web content management system
Analyze the other key elements—user experience, usability, interaction design and service quality

CASE STUDY LinkedIn India: Identity that Matters

It is rare to see a company, which began as an individual profiling portal, emerge as one of the top avenues for B2B marketing globally. ...

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