CHAPTER 10

Digital Marketing-Landscape and Emerging Areas

LEARNING OBJECTIVES

After studying this chapter, you will be able to:

  • Explain global marketing spend by category as well as compare the share of global advertising spend across all traditional and digital media types
  • Analyze the break up of global and digital advertising spend by format along with the ad spending share by industry
  • Understand India specific digital marketing statistics with break up of media and entertainment industry segment numbers and percentage division of key digital advertising categories
  • Gain exposure to India specific Digital Marketing/Advertising Tools Landscape
  • Explain the impact of three major concepts that have been shaping digital marketing, namely, ...

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