After studying this chapter, you will be able to:
- Explain global marketing spend by category as well as compare the share of global advertising spend across all traditional and digital media types
- Analyze the break up of global and digital advertising spend by format along with the ad spending share by industry
- Understand India specific digital marketing statistics with break up of media and entertainment industry segment numbers and percentage division of key digital advertising categories
- Gain exposure to India specific Digital Marketing/Advertising Tools Landscape
- Explain the impact of three major concepts that have been shaping digital marketing, namely, ...