Digital Marketing-Landscape and Emerging Areas


After studying this chapter, you will be able to:

  • Explain global marketing spend by category as well as compare the share of global advertising spend across all traditional and digital media types
  • Analyze the break up of global and digital advertising spend by format along with the ad spending share by industry
  • Understand India specific digital marketing statistics with break up of media and entertainment industry segment numbers and percentage division of key digital advertising categories
  • Gain exposure to India specific Digital Marketing/Advertising Tools Landscape
  • Explain the impact of three major concepts that have been shaping digital marketing, namely, ...

Get Fundamentals of Digital Marketing, 2/e now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.