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Fundamentals of International Business
book

Fundamentals of International Business

by Sumati Varma
April 2019
Intermediate to advanced content levelIntermediate to advanced
368 pages
12h 18m
English
Pearson Education India
Content preview from Fundamentals of International Business

CHAPTER 1

Globalization and International Business

LEARNING OBJECTIVES

After reading this chapter, you should be able to:

  • Understand the fundamental concepts and features of globalization
  • Comprehend the evolution and growth of international business
  • Distinguish between domestic and international business
  • Analyse the different modes of entry into international business

JOURNEY OF THE WIMBLEDON TENNIS BALL

Wimbledon is the oldest tennis tournament in the world. It is one of the four Grand Slam tournaments and the only one still played on a grass court. The tournament is synonymous with all things British—the royalty, strawberries and cream and the legendary summer.

At the heart of the tournament is the little green ball manufactured ...

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Publisher Resources

ISBN: 9789389588019