CHAPTER 1
Globalization and International Business
LEARNING OBJECTIVES
After reading this chapter, you should be able to:
- Understand the fundamental concepts and features of globalization
- Comprehend the evolution and growth of international business
- Distinguish between domestic and international business
- Analyse the different modes of entry into international business
JOURNEY OF THE WIMBLEDON TENNIS BALL
Wimbledon is the oldest tennis tournament in the world. It is one of the four Grand Slam tournaments and the only one still played on a grass court. The tournament is synonymous with all things British—the royalty, strawberries and cream and the legendary summer.
At the heart of the tournament is the little green ball manufactured ...
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