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Fundamentals of International Business
book

Fundamentals of International Business

by Sumati Varma
April 2019
Intermediate to advanced content levelIntermediate to advanced
368 pages
12h 18m
English
Pearson Education India
Content preview from Fundamentals of International Business

CHAPTER 3

Cultural and Legal Environment

LEARNING OBJECTIVES

After reading this chapter, you should be able to:

  • Identify the different dimensions of culture and its implications for international business
  • Examine cultural factors influencing countries’ business practices
  • Understand the interrelationship between national, regional, and international legal frameworks in the international business environment
  • Assess the dynamics of ethics in international business

 

CHOCOLATE FRIES AND PIKACHU HELP McDONALDS

Global fast food giant McDonald’s faced a crisis in Japan when customers were served stale chicken, and there were reports of plastic bits inside a sundae. This led to a sharp decline in sales and the closure of hundreds of outlets ...

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Publisher Resources

ISBN: 9789389588019