CHAPTER 3
Cultural and Legal Environment
LEARNING OBJECTIVES
After reading this chapter, you should be able to:
- Identify the different dimensions of culture and its implications for international business
- Examine cultural factors influencing countries’ business practices
- Understand the interrelationship between national, regional, and international legal frameworks in the international business environment
- Assess the dynamics of ethics in international business
CHOCOLATE FRIES AND PIKACHU HELP McDONALDS
Global fast food giant McDonald’s faced a crisis in Japan when customers were served stale chicken, and there were reports of plastic bits inside a sundae. This led to a sharp decline in sales and the closure of hundreds of outlets ...
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