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Fundamentals of International Business
book

Fundamentals of International Business

by Sumati Varma
April 2019
Intermediate to advanced content levelIntermediate to advanced
368 pages
12h 18m
English
Pearson Education India
Content preview from Fundamentals of International Business

CHAPTER 8

Foreign Direct Investment

LEARNING OBJECTIVES

After reading this chapter, you should be able to:

  • Identify the different forms of foreign direct investment (FDI) in the global economy
  • Examine the economic rationale underlying FDI behaviour
  • Understand why firms often prefer direct investment as a strategy for entering a foreign market over alternatives such as exporting and licensing
  • Determine the costs and benefits of FDI for home and host countries
  • Understand FDI flows in the global and Indian context</LO>

TECNO CAPTURES THE AFRICAN MARKET

Transsion is a Chinese smartphone manufacturer which has beaten Apple in the African market. It used the well-known strategy of ‘Think Global Act Local’, to beat its rivals Samsung, ...

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Publisher Resources

ISBN: 9789389588019