Skip to Main Content
Fundamentals of International Business
book

Fundamentals of International Business

by Sumati Varma
April 2019
Intermediate to advanced content levelIntermediate to advanced
368 pages
12h 18m
English
Pearson Education India
Content preview from Fundamentals of International Business

CHAPTER 17

Global E-commerce

LEARNING OBJECTIVES

After reading this chapter, you should be able to:

  • Outline the foundations of e-commerce
  • Confirm the principles underlying e-commerce
  • Determine the origins of the Internet
  • Outline the role of the Internet in business and commerce

THE CHANGING ONLINE MARKETPLACE

E-Commerce retailers Flipkart, Amazon, and Jabong are adopting new corporate structures to comply with the modified FDI policy in India. In a major policy revision, the government allowed 100 per cent foreign direct investment (FDI) in e-commerce under the ‘marketplace model’.

The policy document clearly distinguishes between the ‘market place model’ which is permitted and the ‘inventory model’ which is not permitted in the ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

International Business: The New Realities, 5th Edition

International Business: The New Realities, 5th Edition

S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
International Money and Finance, 9th Edition

International Money and Finance, 9th Edition

Michael Melvin, Stefan C. Norrbin

Publisher Resources

ISBN: 9789389588019