April 2019
Intermediate to advanced
368 pages
12h 18m
English
After reading this chapter, you should be able to:
E-Commerce retailers Flipkart, Amazon, and Jabong are adopting new corporate structures to comply with the modified FDI policy in India. In a major policy revision, the government allowed 100 per cent foreign direct investment (FDI) in e-commerce under the ‘marketplace model’.
The policy document clearly distinguishes between the ‘market place model’ which is permitted and the ‘inventory model’ which is not permitted in the ...