Preface to the Fourth Edition
This is the fourth edition of the textbook on international business, developed according to the syllabus requirements of Delhi University. The book is an introduction to the dynamic field of international business and aims to give students a comprehensive coverage of all aspects of the subject by linking concepts, theories, and frameworks with real-life cases and examples. The book also incorporates latest developments like BREXIT and the fluctuations in the BOLIVAR to introduce complex topics in regional economic integration and international finance. It uses the story of the Wimbledon tennis ball to introduce students to the complexities of globalization and international business, and brings out the interconnected ...
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