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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

What Is the External Environment and Why Is It Important?

  1. 2-1 Explain what the external environment is and why it’s important.

When the Eyjafjallajökull volcano erupted in Iceland, who would have thought that it would lead to a shutdown at the BMW plant in Spartanburg, South Carolina, or the Nissan Motor auto assembly facility in Japan?2 Yet, in our globalized and interconnected world, such an occurrence shouldn’t be surprising at all. As volcanic ash grounded planes across Europe, supplies of tire-pressure sensors from a company in Ireland couldn’t be delivered on time to the BMW ...

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Publisher Resources

ISBN: 9780135175156