Fundamentals of Management, 11/e

Creating a Sustainability Culture

Sustainability was another important management issue introduced in Chapter 1. For many companies, sustainability is incorporated into the organization’s overall culture. For example, Johnson & Johnson’s Senior Director of Environment said, “Sustainability is embedded in our culture. It’s been a part of who we are for more than 65 years, long before the notion of sustainability became trendy.”45 What can companies do to create a sustainability culture?

• Get everyone involved in defining what sustainability means ...