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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

“We don’t want people to think we’re based in any one place.”

Transnational (borderless) organization:

An MNC where artificial geographical boundaries are eliminated.

  • Country of origin or where business is conducted becomes irrelevant.

  • Increases efficiency and effectiveness in a competitive global marketplace.

Photo shows a Ford focus R S in the showroom.

Ford’s Focus RS is an example of a great global product. The company’s “One Ford” engineering structure continues to work well. Please feel free to re-write the caption! It just needs to reflect the transnational/borderless approach.

VDWI Automotive/Alamy Stock Photo

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Publisher Resources

ISBN: 9780135175156