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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

How is big data changing the way managers make decisions?

Big Data Today

  • Amazon.com, Earth’s biggest online retailer, earns billions of dollars of revenue each year—estimated at one-third of sales—from its “personalization technologies” such as product recommendations and computer-generated e-mails.53

  • At AutoZone, decision makers use software that gleans information from a variety of databases and allows its 5,000-plus local stores to target deals and hopefully reduce the chance that customers will walk away without making a purchase. AutoZone’s chief information officer says, “We think this is the direction of the future.”54

  • It’s not just businesses that are exploiting big data. A team of San Francisco researchers was able to predict the magnitude ...

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Publisher Resources

ISBN: 9780135175156