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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

What Is Planning and Why Do Managers Need to Plan?

  1. 5-1 Discuss the nature and purposes of planning.

Planning is often called the primary management function because it establishes the basis for all the other things managers do as they organize, lead, and control. What is meant by the term planning? As we said in Chapter 1, planning involves defining the organization’s objectives or goals, establishing an overall strategy for achieving those goals, and developing a comprehensive hierarchy of plans to integrate and coordinate activities. It’s concerned with ends (what is to be done) as well as with means ...

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Publisher Resources

ISBN: 9780135175156