What Do Managers Need to Know about Strategic Management?

  1. 5-2 Explain what managers do in the strategic management process.

  • In order to satisfy customers’ demands for less processed food, McDonald’s has started using fresh beef in its Quarter Pounder burger. This move will complicate supply chain operations at its some 14,000 U.S. restaurants.6

  • IBM reached a deal with The Weather Company to exploit opportunities for providing and distributing weather data. This type of data partnership is part of IBM’s long-term strategy.7

  • Because Japan is a fiercely competitive market for Coca-Cola, it introduces more than 100 new products a year there. The newest will have a splash of alcohol in it, Coca-Cola’s first product in the alcohol category, known ...

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