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Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

Why Is Strategic Management Important?

Like other big-box retailers, Best Buy struggled to find its footing in a retail environment totally disrupted by Amazon. And like many of those retailers, Best Buy had to find a way to not just defend itself against Amazon, but to thrive. The company’s CEO, Hubert Joly, a positive and cheerful Frenchman, said the company’s turnaround strategy involved reshaping nearly every piece of the company’s business. From top to bottom, all aspects of the company’s business model were restructured. And the company’s revenues have beaten Wall Street’s expectations in six of the last seven quarters.15 This company’s team of managers obviously understood why strategic management is important!

Zhang Xin, co-founder ...

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Publisher Resources

ISBN: 9780135175156