What Strategies Do Managers Use?

Exhibit 5–4

Organizational Strategies

A chart presents the different organizational strategies.

1 Corporate Strategy

A box with the text Multibusiness Corporation.

Specifies what businesses to be in and what to do with those businesses.

Three main corporate strategies

  1. 1 Growth Strategy. Organization expands the number of markets served or products offered, either through its current business(es) or through new business(es).

    WAYS to grow:

    • Concentration: Growing by focusing on primary line of business and increasing the number of products offered or markets served in this primary ...

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