April 2015
Beginner
480 pages
107h 32m
English
Managers need plans to help them clarify and specify how goals will be met. Let’s look first at the types of plans managers use.
The most popular ways to describe plans are in terms of their breadth (strategic versus tactical), time frame (long term versus short), specificity (directional versus specific), and frequency of use (single-use versus standing). As Exhibit 5–7 shows, these types of plans aren’t independent. That is, strategic plans are usually long term, directional, and single-use. Let’s look at each type of plan.
Types of Plans
| BREADTH OF USE | TIME FRAME | SPECIFICITY | FREQUENCY OF USE |
|---|---|---|---|
| Strategic | Long term | Directional | Single use ... |