Skip to Main Content
Fundamentals of Management, 11/e
book

Fundamentals of Management, 11/e

by Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
April 2015
Beginner content levelBeginner
480 pages
107h 32m
English
Pearson
Content preview from Fundamentals of Management, 11/e

Photo shows the Recycle logo, comprising three bent green arrows forming a triangle. Fast Fashion Topics: Organizational growth strategy, competitive advantage, and social responsibility

When Amancio Ortega, a former Spanish bathrobe maker, opened his first Zara clothing store, his business model was simple: sell high-fashion look-alikes to price-conscious Europeans.61 After succeeding in this, he decided to tackle the outdated clothing industry in which it took six months from a garment’s design to consumers being able to purchase it in a store. What Ortega envisioned was “fast fashion”—getting designs to customers quickly. And that’s exactly what Zara has done, using technology and an army of designers!

The company has been ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

SHRM Society for Human Resource Management Complete Study Guide

SHRM Society for Human Resource Management Complete Study Guide

Sandra M. Reed
Management, 13e

Management, 13e

Stephen P. Robbins, Mary Coulter
Management, 11th Edition

Management, 11th Edition

John R. Schermerhorn Jr.
Management, 12th Edition

Management, 12th Edition

John R. Schermerhorn Jr.

Publisher Resources

ISBN: 9780135175156