Mapping a New Direction Topic: Strategic change, strategic planning, and strategic leadership
Ford Motor Company, a global company based in Dearborn, Michigan, employs approximately 203,000 people worldwide. Its 2017 revenue topped $145.7 billion. Ford is well into its second century...over 115 years! Not surprisingly, there have been significant changes during that time span, both internally and externally. After some tumultuous years following the most recent global recession, the company’s board of directors felt it was time for new strategic leadership. The new CEO, Jim Hackett, was tapped to replace Mark Fields, who was fired for his inability ...
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