April 2015
Beginner
480 pages
107h 32m
English
6-1 Define organizational change and compare and contrast views on the change process.
Print publications—magazines, newspapers, textbooks, etc.—have struggled to find a profitable way to compete in a digital world. When Ross Levinsohn took over as CEO of the L.A. Times, he faced wary (and weary) employees.2 After all, the staff had already been through a decade’s worth of different leaders promising positive changes. But Levinsohn proceeded with his strategy of refocusing the newspaper on digital subscriptions and licensing content. In addition, he planned to invest more in coverage of entertainment and culture, which seems ...