What Are Some Techniques for Reducing Resistance to Organizational Change?

At an annual 401(k) enrollment meeting, the CEO of North American Tool, frustrated at his employees’ disinterest in maxing out their investments, brought in a big bag, unzipped it, and upended it over a table.23 Cash poured out—$9,832 to be exact—the amount employees had failed to claim the prior year. He gestured at the money and said, “This is your money. It should be in your pocket. Next year, do you want it on the table or in your pocket?” When the 401(k) enrollment forms were distributed, several individuals signed up. Sometimes to get people to change, you first have to get their attention.

When managers see resistance to change as dysfunctional, what can they do? ...

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