April 2015
Beginner
480 pages
107h 32m
English
Describing what entrepreneurs do isn’t an easy or simple task! No two entrepreneurs’ work activities are exactly alike. In a general sense, entrepreneurs create something new, something different. They search for change, respond to it, and exploit it.
Initially, an entrepreneur is engaged in assessing the potential for the entrepreneurial venture and then dealing with startup issues. In exploring the entrepreneurial context, entrepreneurs gather information, identify potential opportunities, and pinpoint possible competitive advantage(s). Then, armed with this information, an entrepreneur researches the venture’s feasibility—uncovering business ideas, looking at competitors, and exploring ...