What Attitudes Might Employees Hold?
Adobe Systems Inc. wanted to know what makes its 18,000 employees happy—and found out by surveying different segments of its workforce every quarter in 2017. These anonymous surveys asked employees questions such as whether they felt they could be themselves at work, whether they were encouraged to think creatively, whether they felt their work contributed to overall company goals, and whether they would recommend a job with Adobe to others.8 With this information, managers are getting a feel for how employees view the company. (See Case Application #3 for more about Adobe’s approach.)
Naturally, managers are not interested in every attitude an employee might hold. Rather, they’re specifically interested ...
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