Are Written Communications More Effective Than Verbal Ones?
Written communications include memos, letters, e-mail and other forms of digital communication, organizational periodicals, bulletin boards, or any other device that transmits written words or symbols. Why would a sender choose to use written communications?
Advantages: Well, they’re tangible, verifiable, and more permanent than oral communication. Typically, both sender and receiver have a record of the communication. The message can be stored for an indefinite period of time. If questions arise about the content of the message, it’s physically available for later reference. This feature is particularly important for complex or lengthy communications. For example, the marketing plan ...
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